where is he flying ? Is he on a mission to Mars or what?
You must be wondering what Einstein has to do with Salesforce when they announced Salesforce Einstein !
Chill, let me explain while you help yourself with a sip of coffee.
Salesforce announced an AI platform of their own, Salesforce Einstein Services Technologies. It includes yet another industry leading CRM along with some other bells and whistles. Today we will discuss about Einstein Vision and Einstein Language.
( There’s a reason why Salesforce named their AI – Einstein, because its smart.)
Einstein Vision is part of the Einstein Platform Services technologies, and you can use it to AI-enable your apps. Developers can bring the power of image recognition to CRM and third-party applications so that end users across sales, service, and marketing can discover new insights about their customers and predict outcomes that lead to smarter decisions.
Einstein Vision enables you to tap into the power of AI and train deep learning models to recognize and classify images at scale. For example, Salesforce Social Studio integrates with this service to expand a marketer’s view beyond just keyword listening. You can “visually listen” to detect attributes about an image, such as detecting your brand logo or that of your competitor in a customer’s photo. You can use these attributes to learn more about your customers’ lifestyles and preferences.
Einstein Vision includes these APIs,
- Einstein Image Classification
Train deep learning models to recognize and classify images at scale.
- Einstein Object Detection
Train models to recognize and count multiple distinct objects within an image, providing granular details like the size and location of each object.
- Einstein OCR (Optical Character Recognition)
Use OCR models to detect alphanumeric text in an image
Exactly what do you mean by Einstein Vision?
For example, Salesforce Social Studio integrates with this service to expand a marketer’s view beyond just keyword listening. You can “visually listen” to detect attributes about an image, such as detecting your brand logo or that of your competitor in a customer’s photo. You can use these attributes to learn more about your customers’ lifestyles and preferences.
Visual search
Expand the ways that your customers can discover your products and increase sales.
Provide customers with visual filters to find products that best match their preferences while browsing online.
Allow customers to take photos of your products to discover where they can make purchases online or in-store.
Brand detection
Monitor your brand across all your channels to increase your marketing reach and preserve brand integrity.
Better understand customer preferences and lifestyle through their social media images.
Monitor user-generated images through communities and review boards to improve products and quality of service. Evaluate banner advertisement exposure during broadcast events to drive higher ROI.
Product identification
Increase the ways that you can identify your products to streamline sales processes and customer service.
Identify product issues before sending out a field technician for smooth case resolution.
Discover which products are out of stock or misplaced to streamline inventory restocking.
Measure retail shelf-share to optimize product mix and represent top-selling products among competitors.
What is meant by Einstein Language?
Einstein Language includes two APIs that you can use to unlock powerful insights within text.
1) Einstein Sentiment
Classify the sentiment of text into positive, negative, and neutral classes to understand the feeling behind text. You can use the Einstein Sentiment API to analyze emails, social media, and text from chat to:
> Identify the sentiment of a prospect’s emails to trend a lead or opportunity up or down.
> Provide proactive service by helping dissatisfied customers first or extending promotional offers to satisfied customers.
> Use trending sentiment to identify product deficiencies and measure overall satisfaction or dissatisfaction with your products.
> Monitor the perception of your brand across social media channels, identify brand evangelists, and monitor customer satisfaction.
Currently, Einstein Sentiment supports only English.
2) Einstein Intent
Categorize unstructured text into user-defined labels to better understand what users are trying to accomplish. Leverage the Einstein Intent API to analyze text from emails, chats, or web forms to:
> Determine what products prospects are interested in and send customer inquiries to the appropriate sales person.
> Identify topics across unstructured text in emails, meeting notes, or account notes to summarize key points.
> Route service cases to the correct agents or departments, or provide self-service options.
> Understand customer posts to provide personalized self-service in your communities.
Einstein Intent supports multiple languages
Choosing Einstein Vision or Language Service for particular business needs,
That’s it from us for now, What kinds of content would you like to see more on this blog?
Comment your opinions, inputs.
